Paid Digital Analyst and E-Commerce Manager (Bronx)

Employment Type

: Full-Time

Industry

: Information Technology



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We are seeking a Digital Marketing and E-Commerce Manager to help our nationally sold beverage company.

Collaborate with digital marketing agency to manage paid marketing campaigns across Facebook, Instagram, and Google. Exceed CAC and ROAS targets to drive sustainable revenue growth through constant data analysis, testing and iteration. Manage website optimizations & eCommerce best practices (including CRO, Landing Pages, SEO, funnel analysis, promotional strategy, etc.) Oversee email marketing strategy, analyzing data and executing A/B tests in an effort to optimize delivery, open-rates, CTRS and conversions. Continually test and learn. Develop and execute A/B tests for digital marketing campaigns (on site, in advertising, in email)testing content, copy, and promotions to make strategic optimizations. Analyze digital marketing and sales data and maintain performance dashboards. Report on successes, failures, and share what works with fellow team members. Translate data from across channels to understand customer life cycle, customer segments, creative trends, and opportunities for growth within and across channels. Oversee and manage E-Commerce System Integrations and solutions when new features/functions need to be implemented or improved.
***COMPENSATION 65k-70k + BONUS/EQUITY***
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task

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